In the last few years influencer marketing has changed the way the brands connect with the audience. Delhi being one of India’s biggest social and business hubs, Delhi has seen huge rise in influencer driven campaigns. Every brand whether big or small is now collaborating with influencer marketing agencies in Delhi to reach the right audience in an authentic and engaging way.
But the question is what next? How will the influencer marketing agency grow in the coming years? Sukhi Ho we are going to explore the future tense that every influencer marketing agency in Delhi should prepare for.
1- rise of regional and vernacular influencer
People nowadays prefer content in their own tongue. And Delhi is the home of mixed languages like Hindi, Haryanvi and Punjabi. Brands are realising that regional content connects better with local audition. This means every influenza marketing agency in Delhi will focus most on those social media creators who speak regional languages and represent the real culture of the city. This change will help brands build deeper trust and reach people that the National campaign misses.
2- Micro and Nano influencer will dominate
You must think that well known and big celebrities are the only ones who are creating impacts but this is not true. Micro and Nano influencers, those with small but highly loyal audiences are becoming more important. The charge less create reliable content and deliver highly engagement content. Smart influencer marketing agencies in Delhi will used data and inside to find such social media content creator and then they design campaigns that feel local and personal.
3- if towards performance base campaigns
A few years back the brand only looked at followers like but now they want the real result. They won’t feel cleaved and miserable conversions. Future campaigns will be judged by a clear performance matrix with means and influence. The marketing agency in Delhi will have to plan strategy against where results can be trapped easily, reports showing “return on investment” will become as important as creative ideas.
4- more purpose on authentic and real content
People nowadays can quickly sense fake or forced promotions. They want original and honest content so every influencer marketing agency in Delhi will meet to focus on partnership where influencers truly believe in the brand they are promoting. Personal experiences, story telling, full product integration will replace scripted ads.
5- Video content live shopping will rule
Live sessions and short videos are the main content of the social media YouTube showers Instagram details and live shopping events are helping brand cell directly through entertainment. The unemployment sir marketing agency in Delhi must help content creators create creative snakeable video content that catches attention in seconds. The line between commerce and content will continue to blur.
6- Long term brand influencer relationship
Instead of one time promotion brands are going to start building long term relationships with content creators. When I’m influencer becomes a brand ambassador over time the audience sees consistency and they trust. That’s the reason a good influencer marketing agency in Delhi will focus on sustainable relationships that go with Beyonce single campaigns.
7- integration with social commerce
With teachers like YouTube shopping, Instagram shopping and affiliate links, social media content creators can now drive direct sales. Incoming ears and influencer marketing agencies in Delhi will play a key role in connecting creators with eCommerce. This will help businesses track how influencer content actually turns into sales.