Key #2: Speak to their painFailure is a better teacher than success. Success is great to have around but people rarely learn from success. So many factors can produce success that it is hard to pin down the cause of success. Failure, on the other hand, is visceral. It gets in your face. It stings. This is why people respond better when you speak to their soft under bellies-when you speak to their


Who Upvoted this Story